Question 1 - Buying a CD that contains a very large database of opt-in email addresses is the best way to get your email marketing campaigns started.

  True

  False
 

Question 2 - A valid return address on your email is important only when you desire to capture bounces.

  True

  False
 

Question 3 - List grooming (removing hard bounces) should be done before every scheduled mailing.

  True

  False
 

Question 4 - When someone inquires about a product of yours, you may place them on your mailing list for future mailings.

  True

  False
 

Question 5 - Many Internet Service Providers will filter (block) your mail if you have a bounce rate of more than 10%.

  True

  False
 

Question 6 - If your firm is "white listed", you are allowed to send opt-in or non-opt-in email.

  True

  False
 

Question 7 - You should always test every URL and email address in your mailing to verify it is good, even if you know it was good last time you sent your mail.

  True

  False
 

Question 8 - You should always "spam test" your content before you send it.

  True

  False
 

Question 9 - You should check IP address(es) belonging to your firm in the registry of blacklists on a weekly basis.

  True

  False
 

Question 10 - Every email marketing message you send should have easy opt-out instructions in the body of the message.

  True

  False
 

Question 11 - If you receive a complaint from an ISP about an email you sent, you should wait until the second complaint arrives to verify the initial complaint was valid.

  True

  False
 

Question 12 - It is important to have all bounces come back to the same network where your messages are sent from.

  True

  False
 

Question 13 - A good method of obtaining email addresses for your database is to scan newsgroups pertaining to the product or service you offer and harvest the addresses from all members in those groups.

  True

  False
 

Question 14 - "Verified opt-in" means that the subscriber emailed you and asked you to add them to your mailing list.

  True

  False
 

Question 15 - Blacklisting happens only to "the dark side of email marketing" which are (1) known spammers, (2) forgers, and (3) mailers that alter headers to slip through mail filters.

  True

  False
 

Question 16 - You should have a clear link on your home page pointing to your privacy policy, which describes what you do with visitor information, email addresses, and how top opt-out of your mailings.

  True

  False
 

Question 17 - If you get blacklisted or filtered, the smartest action to take is to change ISPs or vendors so you can mail from another source.

  True

  False
 

Question 18 - To avoid being filtered yet reach a very large audience, use a third-party bulk emailing firm to send your content to their email address lists.

  True

  False
 

Question 19 - The CAN-SPAM act is a law designed solely to stop spam coming from known spammers and con-artists that are using deceptive practices to slip through mail filters.

  True

  False
 

Question 20 - A list of 5,000 verified opt-in addresses that you build up over time is more valuable than a list of 1,000,000 unverified addresses obtained from a third party.

  True

  False