- Fri 04/08/2016 11:30

Why Blacklisted Vendors Can Ruin Your Reputation

Building a quality email list can take a lot of work. Not only do you need to give people a reason to both join and confirm their membership to your list, but you need to send emails that they actually want to receive. Even if you get a bunch of people on your list, if they don’t like what you send, they’ll just end up unsubscribing.

While there’s definitely a lot of work that goes into building and maintaining a solid email list, there’s no question that it’s worth the effort. The reason that this kind of list is so valuable for a business is it provides a way to directly connect with potential and current customers. When a business has an engaged email list, they can use it to noticeable move their bottom line.

Don’t Get Sabotaged By the Wrong Email Marketing Provider

Although a quality email list can do a lot for a business, there’s one important caveat to keep in mind. In order for emails to have a big impact, they have to actually reach the inboxes of the recipients who are on the list. When you directly email a colleague with a question, deliverability is virtually never an issue. But once you’re talking about a marketing email list with hundreds or thousands of email addresses on it, ensuring the delivery of every email that’s sent gets much trickier.

Getting emails delivered and avoiding spam complaints is why quality email marketing providers have strong systems and policies in place. These checks and balances ensure no one abuses the provider's system. In turn, that allows the provider to maintain a good reputation. But as you may have guessed, not every email marketing provider has those measures in place. There are those that let just about anything happen through their platform.

When a business makes the mistake of going with an email marketing provider that doesn’t have strong policies, there are a few big problems that can arise. One of those issues is that a significant percentage of emails will never make it to recipients’ inboxes. Another major concern is emails will be sent in a way that causes them to be classified to as spam. In the event that happens on a big enough scale, it can result in a business having permanent damage done to their online reputation by getting blacklisted themselves.

If you want to ensure that your email list is hosted by a provider that’s going to protect your online reputation instead of putting it at risk, be sure to read about our email marketing ethics. You can also get answers to any other questions you may have by calling us at 970-315-3637.